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At the design studios of Virtual Success Network our designers have become a group of the new generation of digital visionaries. Their viewpoints and design sensibilities are providing a foundation for the new world of the Internet.
Yet the word "Internet" does not begin to describe this new world's potential. Our language and cultural metaphors have not caught up with the information age. A new media type is emerging: businesses are undergoing a transition from paper and broadcast formats to a hybrid of dynamic media that harnesses the power of computers and software. For the first time in history, a business can economically communicate with all of its employees, business partners, and customers at the same time. Communication is essential to business, and design is about creating that communications. Most people consider business and design to be at opposite ends of a continuum between commerce and art.
Our designers expose the line of that continuum. Several shifts in computing are taking place and all of them are benefitting our clients and propelling them forward. The latest shift changes how the business world thinks, how it markets itself, how it sells, and most important, how it provides value..
Business must change its thinking when it deals with the computing medium. Creating a Web site is only a first, modest step. This new medium is incredibly competitive. It lets corporations and two-person startup companies vie for the same customer, and it removes small corporate size as a barrier to entry. Businesses that use the computing medium to provide valuable information and visual richness and to establish valuable relationships will be the winners. Until every executive, marketing, sales, or product manager understands how to create that value, competitive advantage will be easy to spot. Virtual Success Network has developed solutions to help a business and its design teams develop that value. It's a fascinating time to be involved in the technology. It's also a fascinating time to be designing a business. The ability to communicate directly with individuals, by "singlecasting" rather than through broadcasting, is revolutionizing our society. The old world is not going to disappear. What is important is that the new world is opening onto a fascinating and rewarding new age.
De-sign (di-zin') v.-signed,-sign-ing,-signs. -tr. 1.a. To conceive or fashion in the mind; invent. b. To formulate a plan for; devise. 2. To plan our in systematic, use graphic form. 3. To create or contrive for a particular purpose or effect. 4. To have as a goal or purpose; intend. 5. To create or execute in an artistic or highly skilled manner. -intr
The biggest challenge designers face in working with the computing medium is not mastering the various technologies that are its constant companions, but introducing meaning and life into the products and services on the human side of the screen.